Helping establish an initial online presence for a long existing independent boutique store based in Melbourne that was only previously known to its locals. The apparel store boasts its housing of unique European brands, some exclusively available at Intermix only. The first step to the project involved building a basic website, focusing on the visuals, the seasonal collection and the brand's personal story. The step to follow will involve introducing a sales channel to the website and Instagram profile.
To create a new digital footprint for the boutique Melbourne brand, Intermix.