Web Design, Branding
We were engaged by Elm Professional to assist with building their new brand from group up, covering the initial branding process and following with the design and development of their website. Offering professional business advisory and mentorship programs, it was pivotal to capture Elm's audience through a perfect balance between visual graphics and textual content. The information presented needed not seem overwhelming, however at the same time be sufficient in sending across the right message about what Elm Professional can offer. With an aim to generate conversions through seminar sign ups, the website was deliberately structured to encourage call to actions and visitor retention. Upon request from the client, the green colour scheme of their personal family brand was preserved, yet redefined to suit current trends.