Tasks
UX Report
Goals
ForPurposeCo sought to understand whether customers would accept a new paid-service allowing them to borrow multi-use takeaway containers for their lunchtime purchases, versus using one-time only plastic containers. After branding the service as “BorrowBox”, a comprehensive UX research project was undertaken into developing solutions that would inform the functionality and relevance of a digital product.
Info
Client:For Purpose Co.
Project Date:2018